Lawn Care MarketingMarketing for Landscapers

Darna wanted to know “How do you get a brand new website noticed by the search engines. Are those paid “we submit your site to all the search engines” submissions worth it?”

Submit to search engines? NEVER!  Even though estimates range around only 50% of new sites get indexed(another way of saying found) It is not that difficult to get indexed.

There are lots of different ways. Forum posting, article submissions, blog commenting, etc. However, this is the best and easiest way. Submit an RSS feed of your site to the feed aggregation sites. This will bring the “bot spiders” screaming to your site like gargoyles from a horror movie.

So you may ask yourself, how do get one of these RSS thingies, and then what? It’s super easy Grasshopper

1.  Assuming that you have a “normal” HTML site versus a blog, go to FeedAge.com. You will have to register, but its free.

2. Click on “HTML 2 RSS” link (like the  photo).

3. Type your website address into the bar and click the “Create RSS” button. You will get a page like the photo below (CLICK CONTINUE READING)

At the risk of sounding arrogant, I would like to state that I’m pretty good at getting lawn care sites highly ranked in Google.

You can watch this lawn care marketing video to see what I mean. The problem with being experienced at something is that you forget…

what questions you once had when you were still learning the ropes.

So, in other words, what would you like to know about getting your website at the top of Google? Leave a comment, ask a question

and I’ll do my best to answer it for you.  Just click the “continue reading” button on the right to ask a question.

Hey, your busy, I’m busy, everybody is busy. In the midst of everything else, you still have to find time to work on your your lawn care marketing.

Want to save some time? Get an RSS feed reader. It’s easy, it’s fast, and it will SAVE YOU TIME!

So will watching this video (saves me time from making one as well )

SUBSCRIBE HERE NOW!

Lawn care marketing on line—it’s not a mystery. There’s a right and a wrong way to get the search engines to recognize your material so you can rank on Google.

We all know now that content on the Internet can be distributed through multiple channels. These would be documents, PDF, RSS,  pod casts and video. But if it’s not the right material or the material sucks, then all your effort is wasted. The main underlying trigger to going viral is valuable text content.

Search engines index text. So if your text or your content is not compelling or original, there will be no reason for the search engines to consider it a source of high user experience.

What is high user experience? As far as search engines are concerned, user experience is defined as, “did the searcher find valuable information from visiting your web site or viewing your content?”

Search engines use different ways to measure, or different metrics, to determine this. Although the search engines do not give up their ranking secrets, we can conclude from the bits and pieces that have been available to analyze that some of their metrics include the length of time the searcher stays on the page, how many pages are visited, how many pages are bookmarked on social sites , and does that searcher return.

So if you are trying to market your lawn care company on line, how do you provide the user experience that the search engines will then reward you for by ranking your page higher?

Looking for a landscaping website template to market your lawn care business? They are easy enough to find, and some are very attractive. But, attractive to whom? I don’t care how “pretty” your site is, unless your lawn care website is attractive to Google and Bing, it’s just a pretty girl at the dance sitting alone  with no partner. Can I make a suggestion? Forgo the standard HTML landscaper website template and instead use Word Press. Now I’m not talking about a Word Press on the word press site (YourSite/wordpress.com), I mean one on your server (YourSite.com). I mean POWERED by Word Press. Why?

Because the search engines LOVE Word Press. If you install the right plugins, your URL’s are SUPER search engine optimized friendly and you will rank your lawn care website on the 1st page much, much faster. You want a website to pre-sell potential clients and get found online, right? Then skip the “flash with no cash” lawn service websites and install a Word Press. Are WP sites “pretty?” Well, this theme that you are reading on ain’t too ugly, is it? Plus, more importantly, you found it online.  Other reasons are: