Lawn Care MarketingMarketing for Landscapers

Lawn care customers are the life blood of your lawn and landscaping service. Without fresh customers, your growth stops. So where do most customers who are trying to find you tend to look first?

Just like you, they look on the internet. So Where are investing your lawn care advertising dollars?

In 2010, “yellow phone books” are couch levelers. Customers search with their phones online when they remember “I need to find a new dog groomer” or “Darn, I just remembered that the pool screen needs repair”. Phone books? TV antennas? Pay phones? You get the idea. Everybody is now online. Ten years ago your Grandma thought the internet was the devil. Now she buys knitting supplies online with her PayPal account.  There is no going back to the ‘90s. And the competition is getting more fierce every day. Wired Magazine stated that “nine blogs are created every minute and 2.3 content updates are posted every second.” That’s just blogs, not all websites!

You know of the Nielson rating company? The famous company that also does TV surveys? They are a trustworthy source of advertising information, wouldn’t you agree? The provided graph is from their 2008 survey (2009 is not out yet.) To see the graph, click the Continue Reading button.

Where will you be with your lawn care marketing efforts this time next year? Now is the time to set your goals and write out a landscape business plan. Here are three predictions for the face of lawn care marketing in 2010.