Lawn Care MarketingMarketing for Landscapers

Landscaper marketing used to be a phone number on a  truck magnetic sign and lawn flyers. When you got more lawn customers, and could afford the high cost,  you would buy an ad in the Yellow Pages.

Sorry people. That is so 2005! It just doesn’t work anymore. And the yellow pages are WAY too expensive! $1000 + a month for a full page ad? Here in Orlando it’s $2500. Per month, per book. We got three. $7500 per month. Chances are, if you were getting a positive ROI on $80,000 + per year on advertising costs, you would not be researching “lawn care marketing” right now on your computer. Ya with me ?

Why do you think “Dex Knows” is all over your television? The yellow page companies understand that their yellow books are filling the land dumps.

First, nobody reads the yellow pages anymore. Even your Grandma buys her knitting supplies online. When a potential client is thinking about/or looking for a landscaper, they go online and search. It is faster, easier (especially by internet phone) and you get far more information about lawn business companies in your area.

And as always, the “game is afoot”! Google is now featuring the “10 box” where local businesses advertise, so the “above the fold” space is even more limited.

This is super important. Check out the chart. If you are not in the top 3 returns for “lawn service Atlanta” your chances of getting clicked go WAY down. Not only that, but the top three returns pull more responsive buyers. Basically, in 2009, if you are not in the top five returns, your marketing mower is out of gas and will not cut grass. Period.

So, how do you get your lawn business found online? Easy! You just…

We all know the yellow pages are dead That is a fact. Lawn care flyers and door hangers are a joke. “Word of mouth” recommendations are the best of course, but what if your customer base is still small? How do you get more customer’s?

In 2009 there is only one place to consistently get more customers, and that is the World Wide Web.  Nielson Ratings (they rate all advertising, not just TV) said in there 2008 report that %80 of ALL customers use the internet when looking for a lawn care company, plumber, pool cleaner or any local service. So this means that if you are not on the first page for a search of  “lawn service Fort Worth Tx” (if you cut grass in Fort Worth) you lose access to %80 of all your potential customers.