Posted by Lawn Care Marketing | Posted in lawn business | Posted on 31-12-2009
Darna wanted to know “How do you get a brand new website noticed by the search engines. Are those paid “we submit your site to all the search engines” submissions worth it?”
Submit to search engines? NEVER! Even though estimates range around only 50% of new sites get indexed(another way of saying found) It is not that difficult to get indexed.
There are lots of different ways. Forum posting, article submissions, blog commenting, etc. However, this is the best and easiest way. Submit an RSS feed of your site to the feed aggregation sites. This will bring the “bot spiders” screaming to your site like gargoyles from a horror movie.
So you may ask yourself, how do get one of these RSS thingies, and then what? It’s super easy Grasshopper 
1. Assuming that you have a “normal” HTML site versus a blog, go to FeedAge.com. You will have to register, but its free.
2. Click on “HTML 2 RSS” link (like the photo).
3. Type your website address into the bar and click the “Create RSS” button. You will get a page like the photo below (CLICK CONTINUE READING)
Posted by Lawn Care Marketing | Posted in lawn business, lawn care business | Posted on 20-12-2009
At the risk of sounding arrogant, I would like to state that I’m pretty good at getting lawn care sites highly ranked in Google.
You can watch this lawn care marketing video to see what I mean. The problem with being experienced at something is that you forget…
what questions you once had when you were still learning the ropes.
So, in other words, what would you like to know about getting your website at the top of Google? Leave a comment, ask a question
and I’ll do my best to answer it for you. Just click the “continue reading” button on the right to ask a question.
Posted by Lawn Care Marketing | Posted in lawn business | Posted on 11-12-2009
Looking for a landscaping website template to market your lawn care business? They are easy enough to find, and some are very attractive. But, attractive to whom? I don’t care how 
“pretty” your site is, unless your lawn care website is attractive to Google and Bing, it’s just a pretty girl at the dance sitting alone with no partner. Can I make a suggestion? Forgo the standard HTML landscaper website template and instead use Word Press. Now I’m not talking about a Word Press on the word press site (YourSite/wordpress.com), I mean one on your server (YourSite.com). I mean POWERED by Word Press. Why?
Because the search engines LOVE Word Press. If you install the right plugins, your URL’s are SUPER search engine optimized friendly and you will rank your lawn care website on the 1st page much, much faster. You want a website to pre-sell potential clients and get found online, right? Then skip the “flash with no cash” lawn service websites and install a Word Press. Are WP sites “pretty?” Well, this theme that you are reading on ain’t too ugly, is it? Plus, more importantly, you found it online. Other reasons are:
Posted by Lawn Care Marketing | Posted in lawn business | Posted on 03-12-2009
When I got home today I noticed a plastic bag, with something heavy in it, tied to my front gate. Yup. It’s that time of year again. New yellow page books are out.
It was soaking wet, which did not bother me. Wet or dry, like most consumers in 2009, I never use them. To give an example, I needed rental prices on a 40′ lift and 12″ chipper yesterday. So I typed into Google “heavy equipment rental” and my zip code. Bang. A whole page of rental companies, some with the price list right on there website.
Now I’m not saying that advertising in the yellow pages is pointless. Anyone going through the trouble of looking up “lawn care companies” in those books are highly targeted buyers. The thing is, they are ridiculously expensive, and a big fat dinosaur. 80% of ALL consumers look online FIRST before calling a local service. The fact is courtesy of Nielson Media.
But I noticed something on the bag that proves my point. Look at the bag photo. The foremost selling point that the yellow pages are making is printed right on the bag.
The message? “Advertise with us and we will get you listed online.” Hows that for a statement right from the horses mouth! The problem with being listed with “Dex” is that when a searcher clicks the “Dex” link, all your competitors are sitting right next to you.
But, if you get your own site in the top five search results for “lawn care Denver CO”, when they click your link, you have their FULL ATTENTION with no other advertisers next to you on your website. It’s just you and the potential customer listening/reading your pitch. Like this guy (#1 for Denver CO lawn care)
Who would you rather be? Swingle or just another guy on Dex? Wonder who gets more calls
Want to be the “Swingle” in your town? Easy. Just click the following link: lawn care marketing