lawn care business marketing
I saw a lawn business truck going down the road today. Two hard working guys in the cab of an old Toyota PU square body. You could tell they were trying to keep up appearances. The lawn mowing truck was about as clean as they could manage. Yet, these guys in their dilapidated 80′s truck just looked, well, poor….
Okay my fellow “I want to rank my lawn business/landscaping company to rank high on Google” followers. This post is super important.
Pay attention. I mean it. This stuff is right out of my SEO testing laboratory, deep in the Central FL woods.
I’m about to dispel a long standing myth regarding getting on the first page of Google with your website. Ready? Here ya go:
It’s not how many competitors you have, it’s how good is the competition is !!! To see the photo proof you gotta click “continue reading below. Do it.
At the risk of sounding arrogant, I would like to state that I’m pretty good at getting lawn care sites highly ranked in Google.
You can watch this lawn care marketing video to see what I mean. The problem with being experienced at something is that you forget…
what questions you once had when you were still learning the ropes.
So, in other words, what would you like to know about getting your website at the top of Google? Leave a comment, ask a question
and I’ll do my best to answer it for you. Just click the “continue reading” button on the right to ask a question.
Lawn care marketing on line—it’s not a mystery. There’s a right and a wrong way to get the search engines to recognize your material so you can rank on Google.
We all know now that content on the Internet can be distributed through multiple channels. These would be documents, PDF, RSS, pod casts and video. But if it’s not the right material or the material sucks, then all your effort is wasted. The main underlying trigger to going viral is valuable text content.
Search engines index text. So if your text or your content is not compelling or original, there will be no reason for the search engines to consider it a source of high user experience.
What is high user experience? As far as search engines are concerned, user experience is defined as, “did the searcher find valuable information from visiting your web site or viewing your content?”
Search engines use different ways to measure, or different metrics, to determine this. Although the search engines do not give up their ranking secrets, we can conclude from the bits and pieces that have been available to analyze that some of their metrics include the length of time the searcher stays on the page, how many pages are visited, how many pages are bookmarked on social sites , and does that searcher return.
So if you are trying to market your lawn care company on line, how do you provide the user experience that the search engines will then reward you for by ranking your page higher?
