Lawn Care Flyers

Do They Work?

Lawn care flyers are usually the first thought many have when marketing their lawn care business. Are they a waste of time? Lawn care marketing flyers seem attractive due to the perceived low cost in relation to other landscape marketing methods. Is this really the case?

Are they really inexpensive advertising? How do you gauge the cost of your lawn business marketing campaign? The first measure you need to use is return on investment (ROI). Your “investment “is the money and, just as important, the time expenditure of your advertising. In this regard, flyers fall short due to “targeting.”