I often get asked the difference between lawn care business PPC (pay per click) and organic (natural ranking on the search engines.)

Well, the difference in terms of traffic (getting lawn care customers) is HUGE! That is NOT to say that organic traffic is free. Attaining top organic listings takes effort, although for the average smaller city lawn service business, not as much ass you probably think. Ranking #1 in Google for “Atlanta lawn care” is tough (but do-able.) Ranking #1 for “Gwinnet county lawn care” or “Marietta GA lawn care” would be much easier.

Back to the PPC vs Organic debate: there is none. Organic is far better, period. Let’s just forget the cost of PPC and just look at the traffic, or customers clicking a link and going to your site. Here it gets real interesting …Lets look at the photo below, these are GOOGLE’S NUMBERS. This is  for really high traffic keywords. Calculate the total traffic by Google’s estimated clicks on their ads.

Keep reading for some real “eye opening” information on how to use this!

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