Get More Lawn Customers Part 1
This is the first part in the series about lawn care advertising . Check out the graph on the right. This is from Nielsen Media, considered to be the absolute source for advertising trends.
The graph is hard to read (sorry) but where the red arrow points to the tallest graph it says “search engines.” The text at the top of the graph says “Search Engines are the #1 Media Type Consumers Use to Find Local Businesses.”
Pause for a moment, and let that sink in.
“Search Engines are the #1 Media Type Consumers Use to Find Local Businesses.” That is some heavy shizzle! More than radio, TV or yellow pages , your clients are looking online to find “businesses.” That’s YOU. They are looking online to find “lawn service Charlotte NC” or “landscapers Miami FL.” Don’t take my word for it. This is the biggest media company in the world telling you that if you are not findable on Google, Yahoo or Bing, the cash register won’t ring. Period.Turn out the lights, we are done here! The fat lady has left the building.
Soooo, (insert awkward pause here), uh, what next? What if I don’t have a website? What if my website is on page #97 for “memphis lawn care”? What if I wouldn’t know HTML if it punched me in the face? Is all lost? Am I without hope? Do I have to ( God forbid) buy something from you to make this lawn business marketing apocalypse spare my company?
No.
All you need to do is …
Keep reading this blog. I’m going to show you how I’ve taken websites from nothin’ to the first page. Many of them. Better yet, subscribe to the RSS (the orange and white striped thing, just click on it).
I’m going to lay out THE EXACT PLAN for you to get more lawn business customers by using the web. Not just your website, the web!
At this point you probably want some proof. I understand. I’m a “show me guy” too, I’ve just never been to Missouri. Check out the proof by clicking on this lawn care marketing video link.
