I often get asked the difference between lawn care business PPC (pay per click) and organic (natural ranking on the search engines.)
Well, the difference in terms of traffic (getting lawn care customers) is HUGE!
No Such Thing as Free Website Traffic
That is NOT to say that organic traffic is free. Attaining top organic listings takes effort, although for the average smaller city lawn service business, not as much ass you probably think. Ranking #1 in Google for “Atlanta lawn care” is tough (but do-able.) Ranking #1 for “Gwinnet county lawn care” or “Marietta GA lawn care” would be much easier.
Back to the PPC vs Organic debate: there is none.
Organic is far better, period
Here is some proof: remember, this is based on science.
Why is this? It all comes down to trust. Searchers trust the #1 thru #5 organic results.
Look at the eye tracking chart below: Notice the “heat” (eye tracking) goes to the left side of the page (organic) and mess less to the right side of the page (paid ads.)
So, if you have a lawn care business, and want to get more landscaping customers, click the image below
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