I often get asked the difference between lawn care business PPC (pay per click) and organic (natural ranking on the search engines.) Well, the difference in terms of traffic (getting lawn care customers) is HUGE!

Lawn care names matter, but not nearly as much as your WEBSITE name! If someone goes to the (’90’s reference) yellow pages, will they look under ‘ B ‘ for Bobs Lawn Care? Nope.  If they already know about Bob they will call him! They will look under LAWN CARE. … Continue reading →

Darna wanted to know “How do you get a brand new website noticed by the search engines. Are those paid “we submit your site to all the search engines” submissions worth it?”

Lawn care marketing on line—it’s not a mystery. There’s a right and a wrong way to get the search engines to recognize your material so you can rank on Google.

Where will you be with your lawn care marketing efforts this time next year? Now is the time to set your goals and write out a landscape business plan. Here are three predictions for the face of lawn care marketing in 2016.