Lawn care marketing tips: Everywhere you look you hear about “lawn care marketing tips.” Flyers, cold calling, yada – yada…
Here is the truth: the absolutely best advertising in the world is a satisfied client telling a potential customer that you should be called.
However, that is a real slow process that does not lend itself to rapid growth. What if you need more lawn or landscaping customers right now? Lawn care flyers? Puh-leeese! A .001 return rate for littering America? Yellow pages? They are still working….for now. At a huge cost. Worth it? Maybe in the mid nineties.
What works now? Landscape internet marketing. Period.
If your website is not on the first page of the search engines, you will lose 80% of your potential customers.
Like it or not, there is the proof. Nielsen Media, who are they? Only the largest advertising tracking company in the world.
If you can’t believe them, who are you going to believe, the fictional character “Dex” on TV?
When is the last time you saw a “let your fingers do the walking” advertisement? 5 – 10 years ago? “Dex” knows the yellow pages are dead.
Landscape marketing tips in 2012? Go what works now. Get your website on the first page of the search engines.
Return to the lawn care advertising ideas